What is involved in the art of typography? In a very basic sense, typography involves choosing a typeface (or font) that fits your design and arranging the letters and spaces to create a visually appealing and communicative piece. Everything from the style of the typeface to the spaces between the characters and lines will communicate something to your audience. In reality, typography in carefully crafted design won't stand out - the message will. When good design succeeds, the design itself becomes invisible to the overall message it is meant to convey. 

When should you worry about typography? All. The. Time. If you are putting words on a page, the typography is telling a story. If I were to start typing in this font, how does it make you feel? What about this one? O r  w h a t  i f  I  s t a r t e d  t y p i n g  l i k e  t h i s ? Simple changes to just the font, the size, and the spacing elicit different responses as you read. Whether you are writing a paper for school, a resume for new job, crafting a piece of advertising for your business, or even creating a sign to put on your wall, what you say is just as important as how you say it.